CBD is one of the trendiest products on the market. CBD is the compound of the cannabis plant that does not have psychoactive properties. Unless the compound THC, it cannot get a user high. While research is limited and most testimonies are anecdotal, CBD has been known to have relaxing properties that soothe anxiety, pain, and inflammation. CBD products that are most commonly known are those for medicinal purposes for relieving physical pain and anxiety. However, brands in the beauty and food industry are beginning to also venture into the CBD world.
Food – Chefs working locations where marijuana has been legalized including Canada, Colorado, and Washington are beginning to experiment with CBD-infused foods, despite federal regulations in both the US and Canada that would prohibit selling such products. These ‘CBD dinner parties’ are often advertised on social media and booked by wealthy clients. Coffee shops and bars have also began to serve CBD-infused coffees and ‘mocktails’ as a way to cash in on the trend without trampling on federal regulations. The FDA is scheduled to hear the argument for legalizing CBD in foods and drinks in late May 2019.
Beauty – Several beauty brands have emerged in recent months with CBD-infused oils, creams, and other beauty products. They claim that the CBD’s anti-inflammatory properties help with anti-aging efforts, clearing skin, and overall skin soothing. These brands have taken over many high-end department stores, but are also beginning to creep into drugstores like CVS and Walgreens.
CBD products are not going anywhere, especially as several states and countries begin the move towards the legalization of marijuana. The removal of federal barriers will likely signal more options for those curious about CBD and those seeking a natural alternative to pain management and inflammation.